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EC21.com Takes Further Steps To Protect Intellectual Property Rights(IPR)

Seoul, Korea, November 15, 2011 –EC21.com, the world's leading business-to-business (B2B)
marketplace for global buyers and suppliers, is taking further steps to protect its members' intellectual
property rights.

EC21.com has recently announced that they are trying to enforce stricter policies for the protection of
intellectual property and ensuring a safer online trading environment by strengthening its internal
monitoring system against IPR infringement, and by banning members who have a previous record of
violating the rules and policies of its online marketplace.

As part of the company's IPR protection policy, an ongoing based campaign has been launched to
reduce the number of pirated goods and strengthen protection of patents, trademarks and copyrights of
a wide range of goods. "We pay great attention to the campaign and have made solid progress in
some key regions and some key product categories," said Kabsik Park, a chief operating officer of

The current policy on the protection of Intellectual Property Rights is to prohibit the publication of any
product information that is against the policy. EC21.com responds expeditiously to the requests by
intellectual property owners to take down any items that the owners believe have infringed IPR. Under
the campaign, EC21.com has established clear internal standards and procedures for delisting
products and terminating the accounts of non-complying members based on substantiated

"We have achieved remarkable progress for the protection of IPR products during the past several
months and more, but there is still much room for improvement," said Tae-Sung Kim, the executive vice
president of EC21. "We are strongly committed to strengthening efforts on IPR protection to create a
trustworthy and safe trading environment for our members." he added.

About EC21 Inc.

EC21 is one of the world's leading B2B e-commerce company, connecting millions of buyers and
suppliers worldwide through 3 major e-marketplaces: Global B2B marketplace (www.ec21.com)
for worldwide exporters and importers, a Chinese-version marketplace (china.ec21.com) for importers
and exporters in China, and a Korean version marketplace (kr.ec21.com) for domestic traders in Korea.
EC21 is headquartered in Seoul, Korea has 16 regional sales offices throughout Mainland China
along with sales offices in Taiwan, Vietnam, Turkey, India, Italy, Pakistan and Russia.

EC21 provides free and premium membership services using which suppliers can easily create their
own homepage to showcase products online, locate and contact global buyers, reply to buying leads
and post trade offers to sell. Buyers can use the site for free and can easily search for new products,
locate and contact new suppliers, and post buying leads. With the trust and support of millions of
buyers and sellers worldwide, EC21 has today become one of the world's largest and most popular
B2B network with over 3 million Product listings and buying/selling leads and over 600,000 inquiries
are exchanged every month.

Media and Partnership inquiries, please contact:

Risa Kim,
EC21 Customer Representative
EC21 Inc, #501, Trade Tower, Samsung-Dong, Kangnam-Gu, Seoul, Korea
Website: www.ec21.com / Email: cscenter@ec21.com / Phone: +82-2-6000-6621

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